3× Revenue Growth for a Fashion Brand in 4 Months

The Problem

A mid-sized fashion brand was generating solid traffic through paid social but struggling to convert visitors into buyers. Their Shopify store was slow (LCP > 5s on mobile), the checkout required account creation, and product pages lacked social proof. Their conversion rate sat at 0.8% — less than half the industry benchmark.

The Solution

We rebuilt their Shopify storefront from the ground up: optimised images and delivery, streamlined checkout to 2 steps with guest access, added AI-driven 'Complete the Look' recommendations, and ran a systematic conversion optimisation programme across their top 20 product pages.

Our Process

Performance Audit

Full Lighthouse audit across mobile and desktop, identifying 14 critical performance issues including unoptimised hero images and render-blocking scripts.

Checkout Redesign

Rebuilt the checkout flow from 7 steps to 2, removing mandatory account creation and adding Shop Pay and Apple Pay as one-tap options.

Product Page Optimisation

Restructured product pages with above-the-fold CTAs, lifestyle imagery, and integrated review snippets from Judge.me.

AI Recommendations

Integrated a product recommendation engine using purchase history and browsing data to surface 'Complete the Look' and 'Frequently Bought Together' widgets.

Paid Traffic Alignment

Rebuilt landing pages to match ad creative intent, reducing bounce rate from ad traffic by 38%.

The Results

3×

Revenue

Three-fold increase within 4 months of relaunch

0.8% → 2.6%

Conversion Rate

From below industry average to top quartile

+74%

Mobile Sales

Largest gains on mobile after performance improvements

-31%

Cart Abandonment

Significant reduction after checkout simplification

"The results were beyond what we thought possible in four months. Every recommendation was backed by data and the implementation was flawless."

— Head of E-Commerce, Fashion Retailer

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